1. Johnnie Walker – From the Future. Live in now. Be yolo. Get drunk.
2. Audi – Tell charles I am on my way. Smart trick.
3. Schwarzkopf – You, A Declaration of Love by Nectra Color. It’s the little thing. How many times do we have to insist?
4. Pepsi Max – Mini Hollywood. Ask for more. Ridiculously expensive but well putted
5. Maserati – Strike. The archetype of the challenger copy. Brilliantly executed
6. Saint Laurent Paris – La Nuit. Pierre Niney’s is nice, other ones less interesting. For french readers only. Nice tagline.
7. Lurpak – Adventure Awaits. Same old same old. Yet still epic
8. Volkswagen – Funeral. Another good example of counter rhetoric for a challenger brand at the time
9. Toronto Raptors – We the north. Ok so now we’re talking about engaging a community
10. HBO – HBO Go. The war for living room seems to be over…
Filed under: Publicité Tagged: #WeTheNorth, Adventure Awaits, Audi, Curb your enthusiasm, From the Future, Funeral, Game of Thrones, ghibli, Girls, HBO, Johnnie Walker, La Nuit, Lupark, Lurpak Cook's Range, Maserati, Nectra Color, Pierre Niney, Saint Laurent Paris, Schwarzkopf, Toronto Raptors, True Blood, True Detective, Volkswagen, VW, We the north
